What is the first step to successfully develop e-commerce business?
What is the first step to successfully develop e-commerce business and implement digital transformation? Here is Asia Miles & Cathay Pacific Airways' Head of Retail, eCommerce & Travel Partnership - Aldric Chau's personal experience and insights on developing e-commerce business!
"To successfully develop e-commerce business and implement digital transformation, the first step is to coordinate within the company. To let employees understand the company’s customer base, vision and strategy, and why the company needs to undergo digital transformation."
Aldric Chau
Head of Retail, eCommerce & Travel Partnership
Asia Miles & Cathay Pacific Airways