Hong Kong Ecommerce

Business Association

Here at Hong Kong E-Commerce Business Association, we are driven by a single goal:

To educate, share and promote digital transformative technologies, omni-channel (online and offline) commerce services, software and technologies to the Information Technology sector and SMEs in Hong Kong.

Unlocking Success through Digital Transformation

To build a world-class e-commerce industry in Hong Kong and to transform Hong Kong into the world’s e-commerce hub.

Meet The Team

Hong Kong Ecommerce Business

Elton Chan


Elton is the Co-founder of Branch8 a Y Combinator funded company. He worked at Lazada in its early days spear heading the cross boarder office. He was a consultant at Accenture. His vision is to make Hong Kong a leading e-commerce hub in the world.

Hong Kong Ecommerce Business

Matt Li

Executive Committee

Matt is the Co-founder of Branch8. A self-taught software engineer who used to work at HSBC as a corporate banker. He is enthusiastic about bringing cutting edge technology to Hong Kong enterprises.

Hong Kong Ecommerce Business

Kenneth Shek

Executive Committee

Kenneth leads the entire data program at The Lane Crawford Joyce Group. He aspires to make AI usable for consumer businesses, transforming business processes with analytics and data science by democratising the AI superpower to everyone.

Hong Kong Ecommerce Business

Dr. Frederick Yip

Executive Committee

Dr. Fred Yip is the Executive Director of Goldjoy Group. He has over 15 years of industrial experience in the IT industry and extensive consulting experience with travel, banking and financial organisations. His past research interests include e-commerce & payments, IT governance, ontology reasoning and semantic web applications

Tak lo.png

Tak Lo

Executive Committee

Specializing in technology investing to stay intellectually ahead of macro-trends, Tak has invested in over 110 startups in the artificial intelligence, blockchain, and early stage sectors. He is on the Committee on Innovation, Technology and Re-industrialisation and Sub Group on Smart Hospitals for Hospital Authority of the Hong Kong Government.

Looking for information about Ecommerce and Digital Transformation?

Contact us for unlocking your success!