【Speaker Highlight】ATung Lee, General Manager, Group IT @Asiaray Media Group Limited

Why does a company need to know about Influencer Marketing? What is its relationship and influence on the development of e-commerce?

 

In recent years, influencer marketing has become one of the most usable and well-known marketing strategies over the world. Why does a company need to know about Influencer Marketing? What is its relationship and influence on the development of e-commerce? Here is Asiaray Media Group Limited's General Manager, Group IT - ATung Lee's personal experience and insights!


Different from traditional marketing, influencer marketing is more focused on personalization.
E-commerce is covering more and more areas of products and services. Once the business discovers the right influencer which influences their target audience, through using influencer marketing, it definitely helps businesses to develop and expand their business.

ATung Lee

General Manager, Group IT

Asiaray Media Group Limited