What will be the future development trend of e-commerce?
In recent years, influencer marketing has become one of the most usable and well-known marketing strategies over the world. What will be the future development trend of e-commerce? Here is Marriott International's Former Director, eCommerce Channels, Asia Pacific - Dyson Yu's personal experience and insights!
In the future, I believe there are two major trends for e-commerce development, including Social E-commerce and Social CRM (Customer Relationship Management).
Social e-commerce would help businesses to increase their sales and conversion. Social CRM would help businesses to know what their target customer needs and wants, recommend more related product service to them, increase the business conversion and revenue.
Dyson Yu
Former Director, eCommerce Channels, Asia Pacific
Marriott International