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Salesforce: Build and Analyze Customer Journeys using Marketing Cloud (MKT101)


HKD 28,600



About the Course

This course helps attendees on their path to become Marketing Cloud Specialists. In this 5-day, expert-led course, attendees will learn how to build customer journeys within Marketing Cloud. The instructor will walk through best practices related to executing, monitoring, analyzing, and provide attendees with the tools and know-hows to design personalized journeys for further customer engagement.

Who should attend

  • Marketers / Email digital marketers / Marketing administrators

  • Anyone interested in Marketing Cloud

  • Anyone managing the email channels for their organization

  • Anyone looking for tips to improve their customer journeys

  • No prior knowledge of Marketing Cloud is needed

Course outline

  • Introduction to Salesforce Marketing Cloud

  • Administration

  • Subscriber and Data Management

  • Email Message Design and Creation

  • Message Testing, Delivery, and Email Marketing Best Practices  

  • Marketing Automation

  • Analytics and Troubleshooting

  • Summary

Course format

  • Virtual Training

  • Individual Training or Corporate Training

Certification award

Salesforce Certification : Marketing Cloud Email Specialist


Build and Analyze Customer Journeys Using the Marketing Prework (Trailmix)

Course fee

HKD 28,600

Funding Opportunities 

This course is RTTP approved by VTC, with reimbursement of 2/3 of training course fees.

Your Instructor


This course will be taught by Salesforce Certified Instructor(s)

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Enroll the Course now.
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