About the Course
This course helps attendees on their path to become Marketing Cloud Specialists. In this 5-day, expert-led course, attendees will learn how to build customer journeys within Marketing Cloud. The instructor will walk through best practices related to executing, monitoring, analyzing, and provide attendees with the tools and know-hows to design personalized journeys for further customer engagement.
Who should attend
Marketers / Email digital marketers / Marketing administrators
Anyone interested in Marketing Cloud
Anyone managing the email channels for their organization
Anyone looking for tips to improve their customer journeys
No prior knowledge of Marketing Cloud is needed
Course outline
Introduction to Salesforce Marketing Cloud
Administration
Subscriber and Data Management
Email Message Design and Creation
Message Testing, Delivery, and Email Marketing Best Practices
Marketing Automation
Analytics and Troubleshooting
Summary
Course format
Virtual Training
Individual Training or Corporate Training
Certification award
Salesforce Certification : Marketing Cloud Email Specialist
Prerequisites
Build and Analyze Customer Journeys Using the Marketing Prework (Trailmix)
Course fee
HKD 28,600
Funding Opportunities
This course is RTTP approved by VTC, with reimbursement of 2/3 of training course fees.
Your Instructor
Salesforce
This course will be taught by Salesforce Certified Instructor(s)
