About the Course
To explore the possibilities of your e-business journey. This course would provide a foundation for you to start your e-commerce business. In this course, you will learn the basic knowledge of e-commerce business, from user-centric approach to marketing strategy, from store development to website design development. You will also learn e-commerce performance tracking and measurement, which is extremely important to develop your long-term e-business.
Who should attend
Who want to enter the eCommerce Industry
Who is working in eCommerce or related fields
SME Business Owner and Startup Founder
Understand the overall picture of eCommerce
Able to plan the overall eCommerce strategy
Able to drive and implement the eCommerce Website
Able to drive and generate the lead/conversation on eCommerce
Able to test and measure the effectiveness of eCommerce Project
Endy Chow is Director of Hong Kong E-Commerce Business Association (HKEBA) & Branch8.
He has more than 10 years of experience in facilitating digital product design and management, conducting growth marketing, driving innovation from idea to market, doing digital transformation consultation & training, and building innovation and creative community.