top of page

Foundation of eCommerce





About the Course

To explore the possibilities of your e-business journey. This course would provide a foundation for you to start your e-commerce business. In this course, you will learn the basic knowledge of e-commerce business, from user-centric approach to marketing strategy, from store development to website design development. You will also learn e-commerce performance tracking and measurement, which is extremely important to develop your long-term e-business.

Who should attend

  1. Who want to enter the eCommerce Industry

  2. Who is working in eCommerce or related fields

  3. SME Business Owner and Startup Founder

Course outline

  1. Understand the overall picture of eCommerce

  2. Able to plan the overall eCommerce strategy

  3. Able to drive and implement the eCommerce Website

  4. Able to drive and generate the lead/conversation on eCommerce

  5. Able to test and measure the effectiveness of eCommerce Project

Course format

  1. In-person Training

  2. Corporate Training

Certification award




Course fee


Funding Opportunities 


Your Instructor

Endy Chow

Endy Chow is Director of Hong Kong E-Commerce Business Association (HKEBA) & Branch8.
He has more than 10 years of experience in facilitating digital product design and management, conducting growth marketing, driving innovation from idea to market, doing digital transformation consultation & training, and building innovation and creative community.

Videogame on Screen

Enroll the Course now.
Accelerate your career goals and digital transformation

Ask us anything
Our advisors are here to help

bottom of page